Since the 1970s, the non-political media has taught us that everyone is essentially a consumer, not a producer or a citizen; men and masculinity are silly, and women are super-competent. The 80s added safety-mania to this mix. And that children (the ultimate consumers) are superior to adults and nothing's more important than focusing on children, no matter how excessively nor what else we sacrifice for what kids supposedly need or want.
This article by Carrie Gress reminds us how such ideas spread, and how often we need to notice and resist them, instead of passively absorbing them from sources that we don't think are selling ideology. That's extremely important even though I don't necessarily agree with most of her perspectives on such issues.
Also, this process happens even when there's no top-down conspiracy to spread ideas -- advertisers and entertainment producers use these common themes because they want to be fashionable, soft-newsworthy, and "relevant", to flatter their target audience, and not to shock or alienate them (except for faux-shocking that's actually conformist).
Of course it can be intentional and coordinated, like the Clinton administration's stealth attack on Congressional "economic extremists" via the women's magazines, supposedly non-political because they were reporting on threats to government spending programs that they pretended were non-political. This at a time when the administration felt too weak to attack the new Republican majority in Washington or in the political media, but they instead laid the groundwork for the lasting unpopularity of fiscal conservatism. Even while flattering Gingrich that he had won and that "the era of big government is over."